Email marketing is a powerful digital marketing strategy that involves sending targeted emails to a carefully curated audience to promote products, share news, and nurture relationships with customers. It begins with building a quality email list, which can be achieved through sign-up forms on your website, social media channels, and in-store promotions. Crafting compelling email content is crucial; this includes attention-grabbing subject lines, personalized messages, and engaging visuals that resonate with the recipients.