Google Ads is a game-changer in the digital marketing world. It allows you to reach a massive audience with laser focus. Imagine showing your ads only to people who are actively searching for what you offer, right when they need it. That's the power of targeting with Google Ads. You can choose who sees your ads based on age, location, interests, and even the exact keywords they're typing into Google. Plus, it's not just text ads. You can create eye-catching image and video ads, or even showcase your products directly with shopping ads.